Digital Sales Performance Analyst

Job Description

If you are instinctively curious and enjoy solving challenging problems, come join a team of handpicked talent driving digital campaigns. We are looking for a Digital Sales Performance Analyst to join our clients' team, based in Nicosia. They have a vibrant culture, being part of Cyprus’ most trusted financial institution. 

Key Responsibilities:

  • Analyze website and app and funnel conversion rate E2E including marketing campaign landing pages and forms (paid and owned media).
  • Build reports E2E including all possible touchpoints and analyze attribution including regular reports to gauge
  • effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and
  • creative levels
  • Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization
  • strategy and testing plan for clients.
  • Improve website tagging through tag management tools (e.g. Google Tag Manager, etc.).
  • Help configure and manage Google Analytics other tools to facilitate performances analyses.
  • Develop hypotheses and build and execute A/B or multivariate tests on the UPL journey to improve conversion
  • rate.
  • Track and measure squad progress towards goals

Your Profile:

  • Bachelor’s or Master’s Degree in a STEM-related field or Marketing.
  • 3+ years experience in Digital Marketing Analytics & testing
  • Hands-on experience in website analysis with Google Analytics, CRO tool, and reporting
  • Hands-on experience in relational databases, big data analytics data visualization
  • Awareness of agile methodologies and iterative delivery
  • Very good understanding of the banking business concepts
  • Ability to synthesize large amounts of data and derive key insights
  • Strong analytical and reporting skills
  • Entrepreneurial & Commercial Thinking
  • Use an iterative approach to optimization, continuously taking test results and data into account in
  • formulating opportunities
  • High-energy and influence within the agile squad
  • Collaborative mindset – supports other squad members through the process of hypothesis generation and
  • test prioritization
  • Excellent written and verbal communication in both Greek & English.