Job Description
IWR Workforce is proud to be exclusively partnering with a highly successful global tech/fintech company as they embark on one of the most ambitious marketing transformations in their history. Having scaled significantly through affiliate channels, this operator is now ready to build a powerful, independent in-house marketing department — from scratch — and they need the right person to architect it.
This is not a maintenance role. This is a builder's role. You will be the first hire into a function that is expected to grow into a multi-brand, multi-channel, global performance marketing powerhouse. If you've ever wanted to build something genuinely significant — this is it.
What you'll do:
- Lead the strategic shift from affiliate-dependent growth to a fully-scaled in-house media buying operation
- Identify, test, and establish footholds in new advertising channels across global markets before the competition does
- Build the full media buying infrastructure — tracking, attribution, CRM integration, creative briefing, and campaign architecture across all traffic sources
- Launch, manage, and optimise high-budget PPC and social media campaigns across multiple GEOs from day one — hands-on, no handholding
- Develop multi-brand digital strategies — building brand equity for existing products while creating agile launch infrastructure for future brands
- Own your KPIs — CPA, LTV, ROI, conversion rates — and be relentless about optimisation
- Act as the bridge between central management and regional teams globally — briefing, guiding localisation, and ensuring creatives convert across cultures
- Scale the department over time — hiring, building, and leading a world-class growth team as the function matures
Who We're Looking For
You're a performance marketing operator, not just a strategist. You can open a campaign, configure tracking, read the data, and optimise — all before lunch. Then you can walk into a board meeting and present the growth vision for the next 12 months. You're fluent in both the technical and the commercial.
- 3+ years of hands-on campaign management and media buying experience with significant budgets at a global scale
- Proven track record in highly competitive B2C digital industries — iGaming, fintech, e-commerce, or complex digital services
- Deep expertise in tracking platforms, attribution models (MMP/S2S), A/B testing, and CRO — you live in the data
- Experience across diverse traffic sources — PPC, paid social, native, programmatic, ASO, SEO, influencer — across Tier 1 and Tier 2 markets
- Builder mentality — you're as comfortable setting up campaigns independently as you are building the team around you as the function scales
- Native Hebrew and fluent/business-level English — all strategy documents, creative briefs, and international communications are conducted in English
- High emotional intelligence and cultural adaptability — you'll be working across time zones, markets, and teams globally
▸ Advantages
- Hands-on experience across EU, LATAM, and APAC markets
- Familiarity with region-specific ad networks and traffic sources beyond the mainstream platforms
- Background in iGaming — you already understand player acquisition funnels, CPA/RevShare models, and the regulatory nuances that come with the territory
Why This Role?
- Genuine greenfield opportunity — you're not inheriting someone else's structure, you're building your own
- Backed by a highly successful, revenue-generating global operator — this isn't a startup burning runway, it's an established business making a strategic leap
- Full ownership of the function — strategy, budget, hiring, and execution all sit with you
- Competitive compensation package reflecting the seniority and impact of the role
- A platform to grow into a Chief Marketing Officer as the department scales globally
- Cyprus-based, international scope — work locally, think globally
