Covid has changed how we work and the dynamics of what people look for when looking for a new employer.
Remote work has become an important factor when choosing whom to work for next, and salary has come up as well. However, the number one factor that has been recorded as most important is "potential for growth". It seems that personal development still is very important to candidates in their job search.
Hence, it is important for companies to highlight what is an employee's potential for growth should they join them. Companies should include this in their job advertisements, along with the salary package and benefits on offer. This can definitely help in increasing their job applications